John Patrick Long
animation + design + direction

New Era | 22 Steps

Working with Cumbo, I had the opportunity to Creative Direct a project for New Era showcasing the 22 Steps of making the original 59FIFTY cap.

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Having Chris Santucci as Director of Photography was key to the project. His precision and consideration of framing allowed for us to have space to incorporate graphic elements. To focus on the detail of sewing we were purposefully restrained with d

Having Chris Santucci as Director of Photography was key to the project. His precision and consideration of framing allowed for us to have space to incorporate graphic elements. To focus on the detail of sewing we were purposefully restrained with design. Brandon Newman and I worked on the design. It was a pleasure as always to work with him. His attention to detail, and ability to design elements that can stand out without being overpowering is incredible.